Geeks around the world understand why it’s so easy to move their CDs or DVDs into the realm of purely zeros and ones on our hard drives. It’s a shift from one set of bits to another. When we buy books at the store, I’m sorry, at Amazon.com, we get an analog version. Moving that into the digital realm is far more difficult, requiring high quality scanners and software designed to “read” the text and convert it into the digital equivalent. harder than you might think.